Thank God it's Friday!

So the storm in the region that was raging the past couple of days has finally ceased it's fire, and just in time for the weekend. This morning is sunny and mostly clear, and the highs for the weekend are in the 80s! I can't believe it, especially since the past couple of nights it's been in the 40s and 50s. I guess it's kind of nice though because I'd hate sitting inside all day when it's nice and warm outside.  So in that case, Denver, it really is ok if you pour down rain during the week as long as I'm not outside! That's not selfish or anything, is it?

Like I said, I'd talk a little bit about the social media marketing session in Littleton that I went to during the monsoon of Wednesday night. I got there late so I missed some of the first part, but I was there for the meat of the lecture. The speakers were all working in PR for small companies in the area, and they were all guys who reminded me a lot of characters in "The Social Network..." just huge computer geeks. But they were very personable and social (I guess you kind of have to be if you're using that kind of media), so it wasn't a waste of my time at all.

Some of the key points to remember when using social media to market your company's products are:
--Social media is everything besides static content and webpages
                       -Therefore it's anything that enables you to chat with people
--The key is to drive traffic to websites to purchase your products
--Get people to share photos with their new product
--Have pages that attract specific audiences
                       -CladeHealthTracker, the app designed by Aegis, is useful because it prevents reliance
                        on paperwork and files to keep your medical records organized
                       -Many audiences would be attracted by this, because when individuals go through
                        periods of immense change their mental and physical health might fluctuate as well
--Key audiences whose lifestyles might be positively effected by Clade are: pregnant women, individuals with terminal illnesses, parents of children going through puberty, kids going to college
--Research your landscape so that you know your audience really well
                       -Rely on "search" data: What are people searching for on Google?
--Provide incentives for people
                       -It's possible to track success based on how many people use certain coupons
--Target competitors in particular
                       -Send advertisements based on demographics, competition
                       -Send coupons to people who "like" the competitors
--"Celestial Seasoning"
                       -People change how they refer to things based on seasons
                       -Be wary of how you word and phrase sentences and headlines
--Listening is key
                       -Are people talking about a specific product?
                       -Consider sentiment--are people thrilled or pissed off?
--Realize the key influencers and the people guiding the conversations
                       -Sometimes they are individuals and sometimes they are web properties
--Content is KING
--Psychological share motivations
                       -What motivates people to share?
--How is what you're producing visible online?
                       -Put ads in places where people visit frequently and direct them to your webpages

Some of these tips might seem pretty self explanatory, but I found it really helpful just to lay them out. Apparently less people than expected are buying the CladeHealthTracker app, so you should spread the word. Our facebook page is: CladeHealth Tracker, and from there you can access the Apple store to actually buy the product. So spread the word to your friends, friends! Honestly, even if you've been hospitalized for small things like minor surgeries, fractures, etc, it's still handy to have because it sends reminders for when to take certain pills (even vitamins!) and will keep track of your allergies and vaccinations.

There's a lot I could do this weekend. I still need to get a big couch and dining room table, as well as hang some pictures I bought yesterday, but one of my good friends that I studied abroad with in Lille is going to be in Breckenridge this weekend for their Oktoberfest so I'm deciding if I want to go up there on Saturday for the day. It would be a good chance to see the mountain town before ski season! Don't worry--I wouldn't get my purse stolen at this Oktoberfest (knock on wood).

That's all for the moment! I hope everyone has a fabulous weekend!